KIRKDALE HIGH STREET:

HOW TO GIVE PRIDE BACK TO A NEGLECTED END OF A HIGH STREET.

Kirkdale is a long road with two distinct shopping areas, which people found confusing. It had been subject to an unpopular rebranding by an estate agents as ‘Kirkdale Village’ a while ago. We rebranded it as Kirkdale High Street based on the listed ‘high street’ buildings in the area. We designed and had hand painted Ghost signs at strategic sites to communicate where people were and the branding was used on social media, flyers and special seasonal pavement ‘clean graffiti stencils’.

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