THE LONDON CHARCUTIER: HOW DO YOU COMMUNICATE ONE MAN'S PASSION, THE PRODUCT AND THE MAIN INGREDIENT IN ONE?

The London Charcutier is the brainchild of Simon Hodge, a trained chef with a passion for ethics, local sourcing and charcuterie. The brief was to make the brand feel real and base it on him. We talked about all sorts of subjects to get to know him, not just his brand. When someone is the brand, you have to find out more about them. The packaging has windows which reflect what the meats are cured in.

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