BRAND STRATEGY | BRAND IDENTITY | MESSAGING
How do you brand a charity with 57 characters in its name to make it memorable?
Alas previously had a rather long name: The Foundation for Sustainability and Peacemaking in Mesoamerica. We suggested changing it to Alas (Spanish for wings), which is also the last name of its founder. A more memorable name and branding based on pre-hispanic graphics give the feeling of where the charity operates rather than writing it.