THOUGHTSTHOUGHTSON BRANDINGON ETHICSON HIGH STREETSON THE ENVIRONMENTADVICEADVICE FOR HIGH STREETSFOR SHOPSFOR STARTUPS TALKING WITH THE FOUNDER OF GREEN & BLACK'S ON BRANDING A pioneer of Fairtrade and Organic businesses. While talking with Craig Sams, he told us why he never named a company after himself and shared how their branding journey began. TIPS FROM A WAITROSE BUYER ON TRADE SHOWS FOR STARTUPS Many brands have stands at trade shows. These can be expensive to exhibit at. We've summarised the top tips from Waitrose buyer Joanna Lynch to help you get the most out of them. HOW TO GET YOUR PRODUCT LISTED, BY A WAITROSE BUYER FOR STARTUPS We met Waitrose buyer Joanna Lynch. If you want some insights into what frustrates buyers and what gets them excited about a potential supplier, carry on reading.