BRAND STRATEGY | BRAND IDENTITY | MESSAGING | PACKAGING DESIGN
How can a chain of coffee shops in South East London make commuters' journies more interesting?
On The Hoof is a small, family-run chain of coffee shops in South East London Stations run by Ela, who believes in supporting the local community.
We were asked to help with a rebrand and expansion as the brand started to grow.
The branding reminds you of the signage traditionally seen around train stations with a system that makes it easy to add new branches.
The cups have facts about the stops you would see on your journey. We worked with a local historian to find interesting facts to include in the cups.
The branding covered posters, packaging, advertising, menus and signage.