THOUGHTS ON BRANDING IN LOGO WE TRUST? We agree with a lot of the book's content, but disagree with its title. A logo is a tool; like a flag, it performs a task: 'Notice me, remember me.' It's not inherently evil or good. THOUGHTS ON BRANDING DON’T WORRY IF YOU AREN’T FIRST Do we all fly in Wright Brothers planes today? Do we listen to music on a Fraunhofer Institute MP3 player? Do we all drive a Robert Anderson electric car? THOUGHTS ON BRANDING THE POWER OF 3 When Avis was smaller than Hertz, which was the largest car rental company in the USA, Bill Bernback came up with a campaign based around the slogan 'We try harder'. THOUGHTS ON BRANDING WHAT CAN BRANDS LEARN FROM IBM THINK isn't just a logo, meaningless slogan or marketing veneer. That’s how, in 1969 IBM helped fulfil JFK’s dream of putting men on the moon and returning them safely to Earth. THOUGHTS ON BRANDING TALKING WITH THE FOUNDER OF GREEN & BLACK'S A pioneer of Fairtrade and Organic businesses. While talking with Craig Sams, he told us why he never named a company after himself and shared how their branding journey began.