Las Falleras is a range of mid-tier private-label Spanish Wines for Marks & Spencer. There is a huge selection of wines in store and they have to communicate origin, taste and type at a glance.
Valencia celebrates the Las Fallas festival every year. At the centre of the festivities are Las Falleras; young women elegantly dressed in silk dresses that showcase local skilled silk craftsmanship. This range of wines is named after them.
In this concept, the colourful dresses help differentiate each wine and each character has a speech bubble telling you the type of wine.