BRAND STRATEGY | BRAND IDENTITY | PACKAGING DESIGN

IAM BY NATURE

BACKGROUND

How do you make a brand feel true to its homemade, kitchen table origins?

Mai prepared her own natural skin treatments and soon her friends wanted to know the secret of her healthy skin. So Iam By Nature was born.

Iam By Nature packs organic ingredients in eco-friendly pods that you mix together to create unique skin treatments.

SOLUTION

The brand is confidents with a bold and timeless graphic style. The tone of voice is direct and friendly. We created a system of seals that help customers quickly identify each treatment and the individual pods that will need to be mixed.

"Ariana and Lee were a joy to work with. As they themselves embody our brand culture, the work they developed was effortlessly genuine and sincere"

Mai Aljadawi - Iam By Nature Ltd

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