When someone puts their name to a brand, they are the brand. We believe you have to capture the reason why they do what they do. That was at the core of the rebrand of Ilze’s Chocolat. The branding is handcrafted, bright and as delicious as the chocolates and macaroons Ilze creates, while the boxes are eco friendly and humble. The focus is on the product and the passion behind making them.
On a practical level, as Ilze was scaling up, having to tie ribbons by hand on her boxes was no longer practical, she needed a quicker way to seal the boxes and a way to mark what was inside them.
We suggested ditching the ribbon and using stickers instead, at the back, they now have a section where she can put a tick to let her customers know what chocolates are inside.
Her previous boxes came already made, using up a lot of storage space that she wanted to free up. The solution: her new boxes come flat, ready to be folded, using a fraction of the space.
As the business grew, she was ready to open her own shop in the high street. With our experience working on high street regeneration, we were able to help her with that too. Her brand has now expanded to bricks and mortar.