BRAND STRATEGY | BRAND IDENTITY | PACKAGING DESIGN
The solution was to create a family of characters that evoke the personalities of the farmers themselves. The campaigning nuts formed the basis for PR campaigns at events and on social media with people holding banners as the nuts do on the packs.
"The Liberation team and our small-scale nut farmer shareholders will be forever grateful for the iconic nut characters that our customers know and love. Lee and Ariana combine creativity, commercial acumen and solid ethical values. Thank you guys, and keep up the Good work."
Kate Gaskell - Liberation Foods