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# Designed By Good People

Update

## Sitemaps

- [XML Sitemap](https://designedbygoodpeople.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [HOW TO GET YOUR PRODUCT LISTED, BY A WAITROSE BUYER.](https://designedbygoodpeople.com/on-branding/how-to-get-your-product-listed-by-a-waitrose-buyer/) - We met Waitrose buyer Joanna Lynch. If you want some insights into what frustrates buyers and what gets them excited about a potential supplier, read this.
- [BEING HELPFUL IS IN OUR NATURE.](https://designedbygoodpeople.com/on-ethics/being-helpful-is-in-our-nature/) - Help! My old boss said. A job had some back after months in limbo but I was working at another company. What would good people do?
- [PLANNING FOR HIGH STREET SHOPFRONTS & SIGNAGE NEEDS CHANGE](https://designedbygoodpeople.com/on-high-streets/planning-for-high-street-shopfronts-signage-needs-change/) - Simplifying planning for UK high streets can help build on their unique charm and character, making the process easier and more inspiring for shop owners.
- [WHAT CAN BRANDS LEARN FROM RELIGION?](https://designedbygoodpeople.com/on-branding/what-can-brands-learn-from-religion/) - Religions were the original 'going viral'. Brands, like religions, thrive on storytelling and emotional resonance. Does your brand?
- [DON’T WORRY IF YOU AREN’T FIRST.](https://designedbygoodpeople.com/on-branding/dont-worry-if-you-arent-first/) - Do we all fly in Wright Brothers planes today? Do we listen to music on a Fraunhofer Institute MP3 player? Do we all drive a Robert Anderson electric car?
- [HOW NIKE DEVELOPED THEIR BRAND CHARACTER.](https://designedbygoodpeople.com/on-branding/how-nike-developed-their-brand-character/) - If asked to name a brand with running at the core of its character, you'll probably say Nike, not Blue Ribbon Sports Shoes or Onitsuka Tiger Shoes. This is why.
- [TIPS FROM A WAITROSE BUYER ON TRADE SHOWS.](https://designedbygoodpeople.com/on-branding/tips-from-a-waitrose-buyer-on-exhibiting-at-a-trade-show/) - Many brands have stands at trade shows. We've summarized the top tips from Waitrose buyer Joanna Lynch to help you get the most out of them.
- [TALKING WITH THE FOUNDER OF GREEN & BLACK'S.](https://designedbygoodpeople.com/on-branding/talking-with-the-founder-of-green-blacks/) - A Fairtrade and Organic businesses pioneer. We talked with Craig Sams about why he never named a company after himself and how the G&B branding journey began.
- [NO LOGO?](https://designedbygoodpeople.com/on-branding/in-logo-we-trust/) - We agree with some of No Logo's content, but not its title. A logo is a tool; it performs a task: 'Notice me, remember me.'
- [MEDICINAL PACKAGING SHOULD NOT BE AN EYE TEST.](https://designedbygoodpeople.com/on-packaging/medicinal-packaging-should-not-be-an-eye-test/) - Diabetics have access to insulin pens and patches linked to phone apps to manage their disease. But some people, like my Mum, can’t deal with that.
- [WHAT CAN BRANDS LEARN FROM IBM?](https://designedbygoodpeople.com/on-branding/what-can-brands-learn-from-ibm/) - THINK isn't just a logo, meaningless slogan or marketing veneer. That’s how IBM helped put men on the moon and returned them safely to Earth.
- [THE POWER OF 3.](https://designedbygoodpeople.com/on-branding/the-power-of-3/) - When Avis was smaller than Hertz in the USA, Bill Bernback came up with a campaign based around the idea 'We try harder'.
- [OWNABLE OWN BRAND & THE FUTURE OF PRIVATE LABEL.](https://designedbygoodpeople.com/on-branding/ownable-own-brand-and-the-future-of-private-label/) - When Lidl and Aldi came along, they didn't adhere to strict, own-brand packaging guidelines. They didn't treat toilet roll packaging graphics the same as honey.

## Pages

- [HOME](https://designedbygoodpeople.com/) - Designed By Good People We help brands tell their story and build character through packaging, graphic design and branding. It's our passion to help places, retail brands, private label, tech and ethical businesses stand out by creating unique branding based on meaningful stories.
- [High Street Projects](https://designedbygoodpeople.com/high-street-projects/)
- [High Street Walk](https://designedbygoodpeople.com/high-street-walk/)
- [INSIGHT](https://designedbygoodpeople.com/insight/)
- [CONTACT US](https://designedbygoodpeople.com/contact-us/) - Tell us a little about what you'd like to discuss and we'll get back to you.
- [ABOUT US](https://designedbygoodpeople.com/about-us/) - During our careers, we've worked for clients as diverse as The National Trust, Axa, Marks & Spencer, Waitrose, Asda, Travelex and Coca Cola.
- [ADVICE](https://designedbygoodpeople.com/advice/)
- [THOUGHTS](https://designedbygoodpeople.com/thoughts/)
- [PROJECTS](https://designedbygoodpeople.com/projects/)
- [OUR PROCESS](https://designedbygoodpeople.com/our-process/)

## Projects

- [Tooting ‘Ghost Signs’](https://designedbygoodpeople.com/project/tooting-ghost-signs/)
- [NORTHWOOD HILLS MURAL](https://designedbygoodpeople.com/project/northwood-hills-mural/) - Commissioning artists to create a public welcome in Northwood Hills.
- [HAYES END LIBRARY](https://designedbygoodpeople.com/project/hayes-end-library/) - How do you make an underused library impossible to miss? We designed a stack-of-books mural that shares the library’s services at a glance.
- [BILLINGS](https://designedbygoodpeople.com/project/billings/) - This Sydenham High Street shop was transformed from a shoe repair into a butcher and fishmonger, with a warm new identity and refreshed shopfront.
- [KIRKDALE BRANDING & MURALS](https://designedbygoodpeople.com/project/kirkdale-branding-ghost-sign-murals/) - A high street identity inspired by its history and charm.
- [PENGE TOWN CENTRE REPORT](https://designedbygoodpeople.com/project/penge-town-centre-report/) - High street regeneration in Penge: a strategy of low-impact, high-value design interventions to enhance character and strengthen the local area.
- [LANDFIT BRANDING](https://designedbygoodpeople.com/project/landfit/) - Branding for a scheme that brings landless growers to unused spaces.
- [MUSWELL HILL BRANDING](https://designedbygoodpeople.com/project/muswell-hill/) - How to brand an area in London to communicate what's going on in the community.
- [KINGSHILL PARADE HOARDINGS](https://designedbygoodpeople.com/project/kingshill-parade-hoardings/) - Hearing nostalgic stories from shop owners and customers inspired a typographic mural to restore local pride.
- [RUISLIP HOARDINGS & BRANDING](https://designedbygoodpeople.com/project/ruislip-hoardings-branding/) - Hoardings and wayfinding point the way to the 1930s high street and 13th-century farm buildings.
- [THE GREYHOUND PUB](https://designedbygoodpeople.com/project/the-greyhound-pub/) - A mural made out of a mosaic of images from the local community, making a dark, uninviting alleyway a community asset.
- [BROMLEY GHOST SIGN](https://designedbygoodpeople.com/project/bromley-ghost-sign/) - A functional wayfinding piece designed to enhance the area's architectural character and appear timeless.
- [KINGSHILL PARADE MURAL](https://designedbygoodpeople.com/project/kingshill-parade-mural/) - A mural to mark Kingshill Parade, incorporating a boarded-up window and linking the shop's past as a sweet shop with its current use as a Post Office.
- [BEXLEY, SHOP LOCAL, SHOP SAFE](https://designedbygoodpeople.com/project/bexley-shop-local-shop-safe/)
- [LIBERATION NUTS](https://designedbygoodpeople.com/project/liberation-nuts/) - How do you make a brand feel as happy as the people who share in its profits?
- [WEST DRAYTON TIMELINE MURAL](https://designedbygoodpeople.com/project/west-drayton-timeline-mural/) - An enamel panel timeline mural uses history to brighten up a dark, unloved underpass near an Elizabeth Line station in West London.
- [ROADRUNNER](https://designedbygoodpeople.com/project/roadrunner/) - Managing messages for a company that manages waste.
- [AMOKE](https://designedbygoodpeople.com/project/amoke/) - Distinctive and modern branding for the Amoke Foundation, a charity helping people with sickle cell disease in Sub-saharan Africa.
- [IAM BY NATURE](https://designedbygoodpeople.com/project/iam-by-nature/) - How do you make a brand feel true to its homemade, kitchen table origins?
- [FOOD UP FRONT](https://designedbygoodpeople.com/project/food-up-front/) - What instantly recognisable symbol communicates growing?
- [ALAS](https://designedbygoodpeople.com/project/alas/) - How do you brand a charity with 57 characters in its name to make it memorable?
- [ON THE HOOF](https://designedbygoodpeople.com/project/on-the-hoof/) - How can a chain of coffee shops in South East London make commuters' journies more interesting?
- [THE LONDON CHARCUTIER](https://designedbygoodpeople.com/project/the-london-charcutier/) - How do you communicate one man's passion, the product and the main ingredient in one?
- [REILLY'S KITCHEN](https://designedbygoodpeople.com/project/reillys-kitchen/) - How do you communicate a passion for soups that's run in a family for generations?
- [PREMIYA SELECT](https://designedbygoodpeople.com/project/premiya-select/) - Designing a flexible, premium and timeless system for Fozzy Group's top-tier range of own brand/private label.
- [FALLERAS WINE](https://designedbygoodpeople.com/project/falleras-wine/) - Las Falleras; is a Marks & Spencer wine named after the elegantly dressed women in the Spanish festival Las Fallas.
- [HADJ](https://designedbygoodpeople.com/project/hadj/) - A chilli sauces buff shares their love for fiery flavours while paying homage to their Nigerian routes.
- [ILZE'S CHOCOLAT](https://designedbygoodpeople.com/project/ilzes-chocolat/) - How do you brand exuberant food, made with passion by the humblest of people?
- [SOUTH RUISLIP STORIES](https://designedbygoodpeople.com/project/south-ruislip-stories/) - Helping a gloomy area under a railway bridge shine with local stories.

## Templates

- [Blog Post Template / ON BRANDING+PACKAGING](https://designedbygoodpeople.com/?ct_template=copy-of-blog-post-template-on-packaging)
- [Blog Post Template / ON ETHICS](https://designedbygoodpeople.com/?ct_template=blog-post-template-on-ethics)
- [Blog Post Template / ON HIGH STREETS](https://designedbygoodpeople.com/?ct_template=copy-of-blog-post-template-on-high-streets)
- [Blog Post Template / ON BRANDING](https://designedbygoodpeople.com/?ct_template=blog-template-on-branding-single-post-generic)
- [S: Other Posts](https://designedbygoodpeople.com/?ct_template=s-other-posts)
- [S: Blog Heading + Key Details](https://designedbygoodpeople.com/?ct_template=s-blog-heading-key-details)
- [S: Blog Intro](https://designedbygoodpeople.com/?ct_template=s-blog-intro)
- [Blog Post Template / ON PACKAGING](https://designedbygoodpeople.com/?ct_template=blog-post-template-on-packaging)
- [Template: Insight / Blog Archive Ethics](https://designedbygoodpeople.com/?ct_template=template-insight-blog-archive-ethics)
- [Template: Insight / Blog Archive High Streets](https://designedbygoodpeople.com/?ct_template=template-insight-blog-archive-high-streets)
- [Template: Insight / Blog Archive Packaging](https://designedbygoodpeople.com/?ct_template=template-insight-blog-archive-packaging)
- [Template: Insight / Blog Archive Branding](https://designedbygoodpeople.com/?ct_template=insight-blog-archive)
- [Section: Testimonials](https://designedbygoodpeople.com/?ct_template=section-testimonials)
- [Section: A Walk In The Park](https://designedbygoodpeople.com/?ct_template=section-a-walk-in-the-park)
- [Section: How we can help](https://designedbygoodpeople.com/?ct_template=section-how-we-can-help)
- [OLD: Featured Work Ilzes](https://designedbygoodpeople.com/?ct_template=old-featured-work-ilzes)
- [OLD: Featured Work Roadrunner](https://designedbygoodpeople.com/?ct_template=old-featured-work-roadrunner)
- [Div: Featured Proj Text](https://designedbygoodpeople.com/?ct_template=div-featured-proj-text)
- [Div: Featured Proj Image](https://designedbygoodpeople.com/?ct_template=div-featured-proj-image)
- [Section: Featured Project](https://designedbygoodpeople.com/?ct_template=section-featured-project)
- [Section: Home / Testimonials](https://designedbygoodpeople.com/?ct_template=section-home-testimonials)
- [Section: Home / Featured Articles](https://designedbygoodpeople.com/?ct_template=section-home-featured-articles-2)
- [Section: Home / Featured Articles](https://designedbygoodpeople.com/?ct_template=section-home-featured-articles)
- [Blog S Advice: Category & Heading](https://designedbygoodpeople.com/?ct_template=blog-s-advice-category-heading)
- [Blog-Thoughts-Author-Ariana](https://designedbygoodpeople.com/?ct_template=section-blog-author-ariana)
- [Blog-Thoughts-Author-Lee](https://designedbygoodpeople.com/?ct_template=s-blog-author-lee)
- [Credits + Other Details](https://designedbygoodpeople.com/?ct_template=credits-other-details)
- [Superbox Portfolio Card](https://designedbygoodpeople.com/?ct_template=superbox-portfolio-section)
- [Portfolio Card 2](https://designedbygoodpeople.com/?ct_template=portfolio-card-2)
- [Portfolio Card 1](https://designedbygoodpeople.com/?ct_template=portfolio-card-1)
- [Portfolio Oxygen Repeater](https://designedbygoodpeople.com/?ct_template=portfolio-oxygen-repeater)
- [logos in columns](https://designedbygoodpeople.com/?ct_template=logos-in-columns)
- [Section: Logos](https://designedbygoodpeople.com/?ct_template=section-logos)
- [Project-2 Full Width Images + Margin](https://designedbygoodpeople.com/?ct_template=project-2-full-width-images-margin)
- [S Single Post ADVICE: Category & Heading](https://designedbygoodpeople.com/?ct_template=single-post-advice-category-heading)
- [S Full Width Image + Padding](https://designedbygoodpeople.com/?ct_template=section-full-width-image-padding)
- [S Single Post THOUGHTS: Category & Heading](https://designedbygoodpeople.com/?ct_template=single-post-category-heading)
- [S Single Post: Blog Text/Content](https://designedbygoodpeople.com/?ct_template=section-single-post-blog-text-content)
- [S Single Post: Other Posts](https://designedbygoodpeople.com/?ct_template=section-single-post-other-posts)
- [Single Blog Post Template / ADVICE / Startups](https://designedbygoodpeople.com/?ct_template=blog-template-single-post-advice-startups)
- [New Project Intro](https://designedbygoodpeople.com/?ct_template=new-project-intro)
- [Main-Footer](https://designedbygoodpeople.com/?ct_template=main-footer)
- [Main-Header+Footer](https://designedbygoodpeople.com/?ct_template=main-homepage)
- [DBGP-Quotemark-Home](https://designedbygoodpeople.com/?ct_template=dbgp-quotemark-home)
- [Blog Post Index](https://designedbygoodpeople.com/?ct_template=blog-post-index)
- [Blog Section: Content](https://designedbygoodpeople.com/?ct_template=blog-section-content)
- [Blog Advice Categories Heading](https://designedbygoodpeople.com/?ct_template=blog-advice-categories-heading)
- [Blog Thoughts Categories Heading](https://designedbygoodpeople.com/?ct_template=blog-thoughts-categories-heading)
- [Element: Horizontal Divider](https://designedbygoodpeople.com/?ct_template=element-horizontal-divider)
- [Main-Header](https://designedbygoodpeople.com/?ct_template=main-header)
- [Project -  2 Full Width Images](https://designedbygoodpeople.com/?ct_template=project-2-full-width-images)
- [Text H1-H6+Body DBGP](https://designedbygoodpeople.com/?ct_template=h1-h6body-dbgp)
- [Project: Animated Statistics DBGP](https://designedbygoodpeople.com/?ct_template=animated-statistics-dbgp)
- [Project: Before After DBGP](https://designedbygoodpeople.com/?ct_template=before-after-dbgp-2)
- [Project: Testimonial DBGP](https://designedbygoodpeople.com/?ct_template=testimonial-dbgp)
- [Project: Solution Text DBGP](https://designedbygoodpeople.com/?ct_template=extra-text)
- [Project: Full Width Image DBGP](https://designedbygoodpeople.com/?ct_template=full-width-iamge)
- [Project: Intro DBGP](https://designedbygoodpeople.com/?ct_template=project-intro)

## Categories

- [ON BRANDING](https://designedbygoodpeople.com/category/on-branding/)
- [ON ETHICS](https://designedbygoodpeople.com/category/on-ethics/)
- [ON HIGH STREETS](https://designedbygoodpeople.com/category/on-high-streets/)
- [ON PACKAGING](https://designedbygoodpeople.com/category/on-packaging/)

## Tags

- [featured](https://designedbygoodpeople.com/tag/featured/)
- [legibility in medicines](https://designedbygoodpeople.com/tag/legibility-in-medicines/)
- [medical packaging design](https://designedbygoodpeople.com/tag/medical-packaging-design/)
- [green & black's](https://designedbygoodpeople.com/tag/green-blacks/)
- [branding for startups](https://designedbygoodpeople.com/tag/branding-for-startups/)
- [how to get your product listed in a supermarket](https://designedbygoodpeople.com/tag/how-to-get-your-product-listed-in-a-supermarket/)
- [tips for exhibiting at a trade show](https://designedbygoodpeople.com/tag/tips-for-exhibiting-at-a-trade-show/)

## PROJECTS

- [BRANDING](https://designedbygoodpeople.com/project/branding/)
- [PACKAGING](https://designedbygoodpeople.com/project/packaging/)
- [HIGH STREET](https://designedbygoodpeople.com/project/high-street/)

## THOUGHTS

- [ON ETHICS](https://designedbygoodpeople.com/thoughts/on-ethics/)
- [ON HIGH STREETS](https://designedbygoodpeople.com/thoughts/on-high-streets/)
- [ON PACKAGING](https://designedbygoodpeople.com/thoughts/on-packaging/)

## Topics

- [On Packaging](https://designedbygoodpeople.com/topic/on-packaging/)