PLACE BRANDING | MESSAGING | EDITORIAL | MERCHANDISE
How to brand an active, community-focused area of London so it’s synonymous with every community activity?
Muswell Hill is a lovely part of London, but it was starting to show signs of decline. A very strong traders group got together to stop the rot and asked us to help with their branding and promotions.
We held a brainstorming session with the traders and what came out of it was that Muswell Hill had lots of stories to tell. So ‘In Muswell Hill’ was born as a fluid, flexible identity that worked for events, signage, brochures, websites, social media and banners.