BRAND STRATEGY | BRAND IDENTITY | PACKAGING DESIGN
We designed a system which can be combined in different ways to suit the variety of products across their premium range.
The typography was tightly defined, with a limited number of fonts. The logo can appear in or out of the label, all elements are adaptable and images are clearly defined to create a coherent, recognisable top-tier private label brand.
Working closely with their artwork team, we designed out any potential issues.