The London Charcutier range. Printed by Copypoll.
Logo for the brand.
A closer look at the sloe gin soused duck pack.
A closer look at the locally sourced craft ale cured beef.
A closer look at the vintage cider sourced mackerel.
The website was simple but in keeping with the brand.
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The London Charcutier is the brainchild of Simon Hodge, a trained chef with a passion for ethics, local sourcing and charcuterie. The brief was to make the brand feel real and base it on him. We talked about all sorts of subjects to get to know him, not just his brand. When someone is the brand, you have to find out more about them. The packaging has windows which reflect what the meats are cured in.