BRAND STRATEGY | BRAND IDENTITY | PACKAGING DESIGN

THE LONDON CHARCUTIER

BACKGROUND

How do you communicate one man's passion, the product and the main ingredient in one?
The London Charcutier Logo Designed By Good People

SOLUTION

The London Charcutier is the brainchild of Simon Hodge, a trained chef with a passion for ethics, local sourcing and charcuterie. The brief was to make the brand feel real and base it on him. We talked about all sorts of subjects to get to know him, not just his brand. When someone is the brand, you have to find out more about them. The packaging has windows that reflect what the meats are cured in.
The London Charcutier Beef Designed By Good PeopleThe London Charcutier Designed By Good PeopleThe London Charcutier Duck Designed By Good People

"If you're a food start-up in need of branding from designers with great food industry experience, I highly recommend Designed By Good People."

Simon Hodge - The London Charcutier

The London Charcutier Designed By Good People-BThe London Charcutier Mackerel Designed By Good PeopleThe London Charcutier Website Designed By Good People
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