OWNABLE OWN BRAND & THE FUTURE OF PRIVATE LABEL.

By

Ariana Palacios Newham

Reading time: 4 min

WHEN LIDL AND ALDI CAME ALONG, THEY DIDN'T ADHERE TO STRICT OWN-BRAND PACKAGING GUIDELINES. THEY DIDN'T TREAT TOILET ROLL PACKAGING GRAPHICS THE SAME AS HONEY.

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