BRAND STRATEGY | BRAND IDENTITY | MESSAGING
We were commissioned by the London Borough of Hillingdon, initially working alongside BDP to create a mural under the bridge near West Drayton Station as part of improvements around the new Crossrail Station (now called the Queen Elizabeth Line).
The footpaths had several problems. Slime oozed from the walls, dribbling down from the bridge above. It was dark, uninviting and a crime hotspot.
Many stakeholders that had to be pleased were involved, including the council, local councillors, residents groups, Network Rail and TFL.
We visited the area, watched how people used the underpass and observed their body language.
How could we make this space more inviting and nurture some local pride? We proposed taking people on a journey through history to enlighten, inspire and inform with a timeline of local history. An underpass of history, if you will.