When Lidl and Aldi came along, they didn't adhere to strict, imposing middle-tier own-brand packaging guidelines. They didn't treat toilet roll packaging graphics the same as honey.
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Diabetics have access to insulin pens and patches linked to phone apps to manage their disease and make their lives less disrupted. But some people, like my Mum, can’t deal with that.
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A pioneer of Fairtrade and Organic businesses. While talking with Craig Sams, he told us why he never named a company after himself and shared how their branding journey began.
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Many brands have stands at trade shows. These can be expensive to exhibit at. We've summarised the top tips from Waitrose buyer Joanna Lynch to help you get the most out of them.
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We met Waitrose buyer Joanna Lynch. If you want some insights into what frustrates buyers and what gets them excited about a potential supplier, carry on reading.
