THOUGHTS & ADVICEALLFOR STARTUPS ADVICE FOR STARTUPS HOW TO GET YOUR PRODUCT LISTED, BY A WAITROSE BUYER We met Waitrose buyer Joanna Lynch. If you want some insights into what frustrates buyers and what gets them excited about a potential supplier, carry on reading. ADVICE FOR STARTUPS TIPS FROM A WAITROSE BUYER ON TRADE SHOWS Many brands have stands at trade shows. These can be expensive to exhibit at. We've summarised the top tips from Waitrose buyer Joanna Lynch to help you get the most out of them.