HOW NIKE DEVELOPED THEIR BRAND CHARACTER. If asked to name a brand with running at the core of its character, chances are you'll say Nike, not Blue Ribbon Sports Shoes or Onitsuka Tiger Shoes. This is why. OWNABLE OWN BRAND & THE FUTURE OF PRIVATE LABEL. When Lidl and Aldi came along, they didn't adhere to strict, imposing middle-tier own-brand packaging guidelines. They didn't treat toilet roll packaging graphics the same as honey. HOW TO GET YOUR PRODUCT LISTED, BY A WAITROSE BUYER. We met Waitrose buyer Joanna Lynch. If you want some insights into what frustrates buyers and what gets them excited about a potential supplier, carry on readying.
