BRAND STRATEGY | BRAND IDENTITY | MESSAGING

ALAS

BACKGROUND

How do you brand a charity with 57 characters in its name to make it memorable?

SOLUTION

Alas previously had a rather long name: The Foundation for Sustainability and Peacemaking in Mesoamerica. We suggested changing it to Alas (Spanish for wings), which is also the last name of its founder. A more memorable name and branding based on pre-hispanic graphics give the feeling of where the charity operates rather than writing it.

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