BRAND STRATEGY | BRAND IDENTITY | MESSAGING
A new sign was needed to point the way (literally) to the newly branded area of Bromley High Street. Both the placement and design required careful consideration to ensure high visibility while complementing the existing aesthetics and sensitivities in the cultural heart of the high street.
After meeting with the council and landlord, we created a new ‘ghost sign’ to mark the beginning of Bromley North High Street. It’s a functional piece of wayfinding designed to enhance the architectural character of the area and look like it’s always been there, creating a cohesive and inviting entry point for visitors.
