BRAND STRATEGY | BRAND IDENTITY | PACKAGING DESIGN

PREMIYA SELECT

BACKGROUND

Fozzy group are one of the biggest supermarkets in Ukraine. They contacted us to design their top-tier range of own brand/private label packaging called Premiya Select.

The design had to be flexible enough to work across a wide range of products and always feel premium, authentic and timeless. The brand had to be easy to implement across a wide variety of products.

SOLUTION

We designed a system which can be combined in different ways to suit the variety of products across their premium range.

The typography was tightly defined, with a limited number of fonts. The logo can appear in or out of the label, all elements are adaptable and images are clearly defined to create a coherent, recognisable top-tier private label brand.

Working closely with their artwork team, we designed out any potential issues.

GUIDELINES

We designed all labels for the front and back of pack. These were incorporated into the brand guidelines and a set of adaptable templates in Adobe Illustrator format for their inhouse artwork and repro team to implement.

PREMIYA SELECT

BACKGROUND

SOLUTION

GUIDELINES

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