BRAND STRATEGY | BRAND IDENTITY | PACKAGING DESIGN
How do you communicate a passion for soups that's run in a family for generations?
Peter Reilly got his love for cooking and soups from his grandmother. Generations of cooking knowledge are now packed in his kitchen.
The branding and packaging was based on old fruit and vegetable labels that hint at the love affair this family has had with the produce they’ve cooked with for generations.
