THOUGHTS & ADVICEALLON BRANDINGON ETHICSON HIGH STREETSON PACKAGING THOUGHTS ON HIGH STREETS PLANNING FOR HIGH STREET SHOPFRONTS & SIGNAGE NEEDS CHANGE Simplifying planning for UK high streets can help build on their unique charm and character, making the process easier and more inspiring for shop owners. THOUGHTS ON BRANDING WHAT CAN BRANDS LEARN FROM RELIGION? Religions were the original 'going viral'. Brands, like religions, thrive on storytelling and emotional resonance. Does your brand? THOUGHTS ON BRANDING HOW NIKE DEVELOPED THEIR BRAND CHARACTER. If asked to name a brand with running at the core of its character, chances are you'll say Nike, not Blue Ribbon Sports Shoes or Onitsuka Tiger Shoes. This is why. THOUGHTS ON PACKAGING OWNABLE OWN BRAND & THE FUTURE OF PRIVATE LABEL. When Lidl and Aldi came along, they didn't adhere to strict, imposing middle-tier own-brand packaging guidelines. They didn't treat toilet roll packaging graphics the same as honey. THOUGHTS ON BRANDING,ON ETHICS NO LOGO? We agree with some of No Logo's content, but not its title. A logo is a tool; it performs a task: 'Notice me, remember me.' THOUGHTS ON BRANDING DON’T WORRY IF YOU AREN’T FIRST. Do we all fly in Wright Brothers planes today? Do we listen to music on a Fraunhofer Institute MP3 player? Do we all drive a Robert Anderson electric car? THOUGHTS ON BRANDING THE POWER OF 3. When Avis was smaller than Hertz, which was the largest car rental company in the USA, Bill Bernback came up with a campaign based around the slogan 'We try harder'. THOUGHTS ON BRANDING WHAT CAN BRANDS LEARN FROM IBM? THINK isn't just a logo, meaningless slogan or marketing veneer. That’s how, in 1969 IBM helped fulfil JFK’s dream of putting men on the moon and returning them safely to Earth. THOUGHTS ON PACKAGING MEDICINAL PACKAGING SHOULD NOT BE AN EYE TEST. Diabetics have access to insulin pens and patches linked to phone apps to manage their disease and make their lives less disrupted. But some people, like my Mum, can’t deal with that. THOUGHTS ON BRANDING TALKING WITH THE FOUNDER OF GREEN & BLACK'S. A pioneer of Fairtrade and Organic businesses. While talking with Craig Sams, he told us why he never named a company after himself and shared how their branding journey began.
