THOUGHTS & ADVICEALLON BRANDINGON PACKAGING THOUGHTS ON BRANDING TALKING WITH THE FOUNDER OF GREEN & BLACK'S A pioneer of Fairtrade and Organic businesses. While talking with Craig Sams, he told us why he never named a company after himself and shared how their branding journey began. THOUGHTS ON BRANDING WHAT CAN BRANDS LEARN FROM IBM And why branding is important for your workforce as well as customers. IBM & THE ORIGIN OF THINK THINK was the brainchild of Thomas J Watson in 1911. He came up with the ... THOUGHTS ON PACKAGING MEDICINAL PACKAGING SHOULD NOT BE AN EYE TEST Diabetics have access to insulin pens and patches linked to phone apps to manage their disease and make their lives less disrupted. But some people, like my Mum, can’t deal with that.