BRAND IDENTITY
Branding for a scheme that brings landless growers to unused spaces.
We created the branding and strapline for Landfit, the brainchild of a local gardener who then gave the idea to Sustain, who then gave the idea to The River Cottage. The graphic solution was in the strapline, so we made good use of the negative space in the logo. Just like the gardeners would of the land.
