OWNABLE OWN BRAND & THE FUTURE OF PRIVATE LABEL. When Lidl and Aldi came along, they didn't adhere to strict, imposing middle-tier own-brand packaging guidelines. They didn't treat toilet roll packaging graphics the same as honey. PLANNING FOR HIGH STREET SHOPFRONTS & SIGNAGE NEEDS CHANGE Simplifying planning for UK high streets can help build on their unique charm and character, making the process easier and more inspiring for shop owners. HOW TO GET YOUR PRODUCT LISTED, BY A WAITROSE BUYER. We met Waitrose buyer Joanna Lynch. If you want some insights into what frustrates buyers and what gets them excited about a potential supplier, carry on readying.